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How to use Twitter for PR and media coverage

How to create a Twitter marketing strategy for your brand

Recently updated on April 24th, 2024

Twitter is one of the most powerful PR tools that you can use for your business. PR and media coverage are essential to any company’s success, and Twitter gives you a way to get these things – but only if you know-how. In this blog post, we will cover all the steps that you need to take in order to get PR from Twitter.

1. Why Twitter Is A Great Tool For PR

Twitter is the PR tool most preferred by journalists.

It has replaced email as their primary way of receiving messages from companies and PR people. And it’s not just because Twitter is fast, convenient, or easy to use – although all those things are true! Journalists like Twitter for PR reasons that you can take advantage of too:

Twitter is a PR tool that makes journalists look good.

It allows them to be the first to break news and it’s an easy way for their editors to see what they’re doing – whether it’s tweeting about breaking stories or sharing training sessions, event invites, and speaker lineups for conferences. It looks great if you can retweet one of their stories and/or share something newsworthy they’ve written.

So make journalists look good by giving them PR material like quotes, guest blog posts, case studies, or ideas for future coverage.

Don’t forget to include your website’s URL!

2. Follow The Right People, Like Journalists And Other Influencers In Your Industry.

Be sure the people you follow are relevant to your industry. If PR is what you’re after, then following reporters, editors and other PR professionals will help their engagement with hashtags like #journorequest or #prrequest for example because they’ll likely search those hashtags to find sources.

Be sure not to spam these users though.

Don’t just follow PR professionals, follow other relevant people in your industry like thought leaders and influencers. They will likely retweet you to their own followers which can expose you to new audiences. Just make sure not to spam them either!

This is a good way for journalists or PR pros who are interested in working with startups (or PR in general) to find you.

Be sure not to use this tactic too often or it will seem like you’re following everyone and their mother for a PR piece which can make journalists skeptical about your authenticity. Only follow relevant people when it is appropriate.

This takes time, so be patient!

3) Engage In Conversation With These Journalists – Be Friendly But Also Persistent Until They Respond.

Once you get their attention, try to build a relationship with them. You don’t want to be spammy but you also need them to know that you’re a real person and not just someone trying to sell them something.

Don’t be afraid to try a lot of tactics, just remember not to spam anyone and always put your best foot forward. PR is about building relationships with journalists so make sure you’re smart when you converse with them.

4. Add Value By Sharing Content That’s Relevant And Useful To Your Followers

PR professionals should share content from their clients, as well as other PR people they follow.

If you’re a blogger who writes about PR or marketing, make sure to retweet posts that are relevant and useful!

Also, include your own original blog posts where appropriate. It’s not only good for SEO purposes but also provides readers with more of your content and expertise.

Media coverage is found everywhere nowadays, so PR professionals need to be aware of any mentionings by publications that are relevant to them and their company’s interests.

That’s it! Tweet this article and spread the word about PR.

5. Use Hashtags In Tweets For Increased Visibility

Use hashtags so your PR tweets become visible to the people who are most likely interested in them. For example, if you’re tweeting about PR, use #PR or #Media. If you’re tweeting about social media marketing, use a hashtag like #SMM or #SocialMediaMarketing instead of “social media” because that’s already a popular phrase.

This will ensure you reach PR professionals and social media marketers at the same time. When PR people see your tweet, they’ll be more likely to retweet it. This means that their followers will now also see your tweet in their feed as well, increasing the potential of PR for yourself or your company if done correctly.

Use PR hashtags in PR tweets. Media people will see your PR tweet and might retweet it to their followers, increasing the PR for yourself or your company.

In Conclusion

Conclusion paragraph: Twitter is a powerful tool for PR and media coverage, but it can also be an overwhelming beast. The best way to use Twitter as part of your public relations campaign might not always seem obvious at first glance, so we’ve outlined some tips on how you should approach the platform if you want to get the most out of it.

There are many ways that social media can help drive publicity for brands, including using hashtags to make sure people see what you have to say about specific topics or interacting with key influencers who could potentially share your content with their followers. Hopefully, these tips will give you enough information to start building up your own strategy around Twitter marketing!

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