Recently updated on September 26th, 2022
A press releases is a formal announcement that may be published in newspapers, magazines, or online.
Press releases are usually written by the company about an event that they are hosting or sponsoring. Press releases can also be used to announce new products and services.
Press releases are often sent to journalists who cover the topic of your event for free publicity for your business. The following blog post will discuss how to write a press release for an exhibition so you can get more visitors!
1. Start With A Catchy Headline. It is important for a good press release.
Press releases headlines should be short and catchy. Doing so will make the readers want to read more of what you have written in your press release. This is important because you only have a few seconds to grab their attention before they move on.
The press release headline is usually the first thing that will attract readers. You can use descriptive words to describe your exhibition, or you could choose a word that best describes the event itself.
Example : Press Release Title for an Exhibition on New Technologies in Fashion Industry!
The Press Release Title for an Exhibition on New Technologies in Fashion Industry! is all about the latest trends and technologies that are being used by fashion designers to create new designs.
Example : Press release headline: Press Release – Local Art Exhibit Opens This Friday Night!
This press release headline will talk about a local art exhibit opening this Friday night and will include the location of where it is.
Example : Press release headline: Press Release – New York’s Best Fashion Designer Exhibit Showcases Local Talents!
This press release headline talks about how one of the best fashion designers in NYC has set up an exhibit to showcase some local talents as well as their new collection for this season.
Example : Press release headline: Press Release – New Fashion Show Set To Take Place On July 31st! (PR for fashion Industry)
A catchy press release headline is important, but it’s also essential to keep the following points in mind:
– Press releases must have contact information for you to be reached out
– Press releases should have a photo of the event to attract readers. It can either be your own artwork or other people’s work to show that there are many talents involved in this exhibition.
You may also want to include an image with your press release headline as well so it will look more attractive for viewers. Press releases should be placed on the top of your blog post. Press release headlines are great SEO tools as it is an eye-catching headline that will likely attract readers to continue reading what you have written.
Press releases are also great for social media marketing because they will pull in more likes and shares. Press release headlines can be used to engage people, but keep in mind that press releases should contain quality content if you want the readers to have a good impression of your work.
2. Introduce The Exhibition, Including Date, Location, And What To Expect.
Press releases are marketing tools that can be used for promoting an event, product launch, exhibition, or anything similar. The press release is widely accepted in the press industry and it also provides value to your brand image when done correctly. It gives you credibility because only credible information gets published on media websites.
Press release writing requires a certain level of knowledge about events and exhibitions. The press release must be written in a way that is easily understandable by the press and it should have all essential details about the event.
Press releases are not just for reporting but they also serve as content to keep readers informed of what’s going on inside their industry or field, which allows them to stay up-to-date with the latest trends and news. Press release writing is not an easy task.
it requires a good understanding of press work, knowledge about journalists and their preferences as well as practice to perfect your skills.
Press Release must contain the following: A catchy headline with a maximum of 100 characters (including spaces). Press releases should also include the date, time, and location details for readers.
A press release should also include an introduction to the event and where it is held. Also, mention all important speakers at the press conference in detail with their full names, designation, and contact details so that the press can get in touch with them easily for more information.
3. Include Contact Information For Press Inquiries.
A press release is for the press and bloggers. Press releases should contain all information that can be useful for media outlets. Press inquiries are more likely to happen if you include contact information inside a press release, such as the email address or telephone number of someone who can answer journalists’ questions about your exhibition.
Press inquiries may not happen immediately after you send out press releases. Press representatives may need time to study your press release and think about whether it is worth their while to write a story on this topic or event, but they will definitely appreciate it. If you make it easy for them by providing all the information that might be useful in future communication between media and yourself or your company.
Press releases can be used not only for press inquiries but also as a source of information about the event or exhibition you are planning to hold in the future. As there is always a chance that journalists may contact you again after reading your press release and asking more questions about this topic, it is vital to include all relevant details inside a press release.
4. Add Quotes From Artists Or Curators About Their Involvement In The Exhibition.
Why this exhibition is important to them.
This should be an interesting quote that people would like to read about. This adds a human element to the press release and allows your audience to connect with you on a more personal level.
“I’m very excited for my work to be seen in such a great space,” says artist Kate McWatt.
“The artists of this exhibition have created a powerful and evocative body of work that I’m excited to share with everyone,” said curator Daniel Jang.
People love hearing things straight from the horse’s mouth!
This will help to engage your audience and get them excited about seeing the exhibition.
5. Add An Image Of One Of Your Pieces That Will Be Featured In The Exhibition.
Add the image of one piece that you feel is representative of your work. This will attract people to this exhibition and get them excited about seeing it!
People love to see what they are getting involved in before actually viewing it. Using an image helps with engagement immensely as people can imagine themselves inside the space looking at each individual piece.
If you don’t have any images of your work, or if they are not good enough quality to use in the exhibition press release article then hire a photographer. photographers can be expensive but it’s worth hiring someone who is able to produce high-quality visuals that will attract people!
Writing a press release for an exhibition is not as simple as it may seem. The most important thing to remember is that your goal with the media is to get them interested in what you have on display, which will hopefully translate into people coming out and seeing for themselves.
Upstage Media can help you write your next press release! We know how to make sure all aspects of our clients’ marketing campaigns are cohesive and well-executed. If you need someone who knows how to work effectively within tight budgets while still getting results, then contact us today.