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Recently updated on August 2nd, 2022
If you are a Facebook business page owner, you might be feeling the pressure to get verified. Facebook verification is not just for famous brands and influencers anymore – Facebook has opened its doors to small businesses that want to verify their pages and show Facebook users that they are legitimate. This blog will discuss what Facebook verification is all about, how it can help your company’s image, and why it’s so important in this day and age of fake news.
1. What is Facebook Business Page Verification?
Facebook business page verification is Facebook’s official confirmation process that lets Facebook users know your Facebook business page is real and it has enough fans to be counted as a legitimate company.
Facebook Pages with blue ticks are verified by Facebook which means they’re definitely 100% safe for use on the network! – Bluetick pages help you establish trustworthiness among Facebook users. Facebook verification is a must for business pages that want to maintain their legitimacy as well as attract new Facebook followers.
In order to make the Facebook page search results easier to navigate, Facebook offers its own blue tick of approval on verified Facebook business pages and profiles by placing a checkmark next to them in its search results screen. This way Facebook can ensure you are who you say you are!
Nowadays it’s harder than ever before to establish trustworthiness among customers due to the prevalence of fake news articles being published every day – having your company have an official blue tick from Facebook will help customers feel comfortable knowing they’re purchasing from a legitimate source that won’t scam them out of money or rip off their personal information.
Verification by Facebook is just one of the steps that need to be taken in order for Facebook users to feel confident they’re purchasing from a verified source. Facebook wants all small business owners and entrepreneurs, not just celebrities or influencers with huge followings, to have their own blue tick on social media!
Facebook has started offering more and more tools like Facebook Ads targeted at small businesses – Facebook’s latest move is definitely geared towards helping those who want help getting recognized as legitimate Facebook pages/businesses. If you are interested in verifying your page please contact us today!
To summarize: Unlike Twitter where verification can take months (if granted) and Instagram which verifies only certain accounts, anyone looking to get verified on Facebook will need an official blue tick of Facebook approval. Facebook business page verification is a process that verifies your Facebook company or personal Facebook account, making it easier for potential customers to find you on the social network and trust that they are indeed connecting with your legitimate brand or profile.
2. When Should I Verify My Facebook Business Page?
Facebook business page verification is done mostly for Facebook pages that are promoting businesses or products. If you have a Facebook page with a huge following and you want to promote your brand on Facebook, then Facebook verifies the authenticity of your profile/page by adding a blue tick (verified symbol).
Facebook verifies Facebook pages to protect businesses/orgs from receiving business page impersonations.
Verifying your Facebook Business Page also helps Facebook in knowing that you are a real company with an active Facebook presence and not some fake account or spammer trying to sell products on Facebook, which might lead Facebook into taking down your page if it looks like you aren’t really running the Facebook page yourself. It is always better for Facebook users to have more verified accounts of companies rather than having unverified ones because they know who’s managing what on social media platforms by verifying their business credentials through blue ticks on profiles/pages.
So, when should I verify my Facebook Business Page? If you own a big brand, an organization runs a huge campaign then don’t waste your time, Facebook is always looking out for verified Facebook pages and blue ticks might help you get the attention of more people on Facebook. On the other hand, if you don’t have a big following or running any huge campaign then there’s nothing to worry about as Facebook verifies the Facebook business page only when it has to be done.
3. Why Get Your Company Page Verified on Facebook?
Facebook is a great platform for businesses to get their brand out there and Facebook business page verification helps with that. A Facebook blue tick does not just come by, but it’s worth the effort of getting verified on Facebook because this will give your company credibility when potential customers search you up online. If they see that Facebook has given you the stamp approval then more likely than not they are going to be trusting whatever reviews or posts your company puts out.
- Keeps people from impersonating your business
- Helps establish authority in what you do
- Gives new users an option to learn about who you are through personalization
- Facebook business page verification builds a level of trust with your audience.
- Helps keep spam at bay and keep “fake” pages out of the Facebook search results
- Facebook business page verification makes sure the person who owns your Facebook account is real.
4. How Do You Become Verified On Facebook?
Facebook verification is a process Facebook uses to identify legitimate profiles, pages, and other Facebook entities. The blue verified badge appears next to Facebook users’ names when they are identified as public figures or celebrities by Facebook’s internal team of experts who verify their identity. This way, the social network can make sure people like Mark Zuckerberg (CEO) don’t have impostors running around pretending to be them on Facebook.
The following criteria must be met in order for someone page owner profile owners etc.) to become verified:
- 10k followers minimum on Facebook
- Featured at least ten huge publications with over 500k+ readership monthly combined
- Facebook profile and cover photo should be professional in nature
- Facebook page should be linked to a professional website or blog
Once someone becomes Facebook Verified they will be able to use that blue tick next to their name which makes them appear more trustworthy when it comes to being an expert in your field.
I hope this article has been helpful in understanding what exactly Facebook Business Page Verification entails!
In Conclusion
Facebook Business Page Verification is a way to let your customers know that you are the real deal and not just someone impersonating your company. The process of verification can be confusing, but we’ve listed some helpful tips for how to get started on this important step in building trust with potential and current customers. If you need help verifying your page or want more information about the benefits of doing so, please contact us today! We at Upstage Media will walk you through all steps needed to verify your business page and start generating new leads by showing people they can trust you as an authentic brand.