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Recently updated on March 10th, 2023
As a PR professional, you know the importance of staying ahead of the curve when it comes to social media and managing your online presence. But with so many tools out there, it can be difficult to know which ones are the most underutilized and how to best utilize them. Luckily, we’ve got you covered. In this blog post, we’ll show you the most underutilized social PR tools and how you can use them to your advantage. Stay tuned for some tips on how to get the most out of these powerful tools!
Social media monitoring tools like Hootsuite Insights or Mention can help you track online conversations and identify potential crises
PR tools like Hootsuite Insights and Mention have revolutionized the way companies monitor and respond to online conversations about their brand. These social media monitoring tools allow PR professionals and businesses to keep track of what’s being said about their products or services across various channels, giving them a better understanding of customer sentiment.
They can also be instrumental in helping PR professionals foresee potential crises, allowing them to act proactively and mitigate any damage. With these PR tools, companies are better prepared than ever before for what might come their way in the digital world.
Google Alerts is a free tool that allows you to receive email notifications whenever new content is published online that contains specific keywords
Public relations services rely heavily on staying up-to-date with the latest news and trends. Setting up a Google Alert for keywords related to public relations services and at-the-ready PR tools can be a valuable way to monitor daily news and stay ahead of the competition.
With email notifications delivered whenever new content is published on the web, public relations professionals can keep up with the times without needing to waste time constantly navigating the internet or manually searching for updates. Google Alerts helps public relations specialists harness their public outreach while saving resources and ultimately increasing productivity.
Followerwonk is a Twitter analytics tool that can help you understand your audience better and find influencers to connect with
Followerwonk is an effective tool to refine your Twitter strategy and build influence. It allows you to easily track and analyze user activity, giving you valuable insights into your audience, such as their geographic location, follower count, and activity levels. You can also pinpoint industry influencers in specific areas of interest, helping you craft a targeted approach on the platform that resonates with the most important figures in your niche.
Followerwonk provides comprehensive data that can help you create meaningful connections with potential customers and prospects, making it an invaluable asset for any strategic Twitter campaign.
Quora can be used to find questions related to your industry or area of expertise, which you can then answer in order to position yourself as an expert
Quora can be a valuable tool for public relations services, as it provides a space to create public visibility and establish an expert reputation. With Quora, public relations professionals can find questions that are related to their industry or area of expertise and answer them in detailed, comprehensive responses. By taking the time to thoughtfully answer such questions, public relations services will benefit from being able to position themselves as true professionals in their field and gain trust among potential customers. Ultimately, Quora can enhance public relations efforts for any business or service.
Help A Reporter Out (HARO) is a great resource for finding journalists who are looking for sources for their stories
Help A Reporter Out (HARO) was created to save PR professionals time and energy when searching for journalists. It is the perfect PR tool for connecting experts with relevant journalists, all in one place. HARO is an exceptional resource that PR professionals can access to receive journalist queries and ensure their stories get the coverage they deserve. With each query, PR professionals can assess the relevance of their expertise and provide invaluable background knowledge.
Thanks to HARO, PR pros no longer need to waste their time scrolling through numerous websites trying to find a suitable journalist; instead, PR professionals can use this singular online resource that does all the work for them.
Finally, don’t forget about good old-fashioned networking! Attend industry events or meetups, or reach out to contacts on LinkedIn
One of the best and most reliable ways to build your professional network is through good old-fashioned networking. Whether it’s attending industry events, meetups or making connections on social media sites like LinkedIn, taking the time to update and grow your network can pay off in big ways.
By getting out there and meeting potential contacts, you can open up doors to a whole host of opportunities – such as finding new job openings, gaining valuable exposure or possibly even learning something new. Of course, if you’re throwing yourself into the world of networking, it’s important to make sure you come prepared with a business card and some conversation starters so that your encounters are not only enjoyable but also impactful!
To wrap up, using social media monitoring tools like Hootsuite Insights or Mention, Google Alerts, Followerwonk, Quora, and Help A Reporter Out (HARO) are all great resources when trying to find online conversations and potential crises. Also, don’t forget that networking via events or industry meetups is still a powerful tool in the PR world.
If you want help understanding your audience and finding influencers for your brand or need help creating a comprehensive content strategy for your organization or company, then Upstage Media is the best PR agency in United States. With their expertise, they can help you think strategically about how to carry out successful public relations campaigns.