Recently updated on April 25th, 2023
As a business owner, you know that getting featured in the media can be a huge boon to your company. It can bring in more customers and revenue, and it can help establish you as an authority in your industry. But getting featured in the media is not easy. You have to pitch reporters and journalists the right way, and you have to make sure your story is interesting enough to get accepted. In this blog post, we will discuss secret ways to get featured in the media. We will talk about how to use HARO and email marketing to pitch reporters and journalists, and we will discuss how to craft a perfect pitch that will get accepted by journalists and editors.
1. Start By Doing Your Research – Know The Publications You Want To Be Featured In And What Type Of Content They Publish
To get started, create a list of the publications you want to be featured in. Then, research each publication to see what type of content they typically feature. Once you have a good understanding of the types of content each publication is looking for, you can start crafting your pitches.
Additionally, take some time to familiarize yourself with the reporters and editors who work at each publication. Read their pitches to get a feel for what they’re looking for. By understanding what each reporter is looking for, you’ll be able to craft a pitch that is tailored to their needs.
Finally, don’t forget to research the competition. See what other businesses in your industry are doing to get featured in the media. By understanding what’s already out there, you can create a pitch that is unique and stands out from the rest.
By taking the time to do your research, you’ll be able to craft a pitch that is tailored to each publication and has a better chance of being accepted.
2. Find A Contact Person At Each Publication And Reach Out With A Personalized Email
One of the most effective ways to get featured in the media is by reaching out to contacts that you already have. If you don’t know anyone at a particular publication, start by doing some research to find the name of the editor or reporter who covers your industry. Once you have a name, reach out with a personalized email and explain why you think your story would be a good fit for their publication.
In your email, be sure to include a brief summary of your story, as well as links to any relevant websites or online press kits. If you have any media coverage that you can share, be sure to include those links as well. And finally, don’t forget to include your contact information so that the reporter can get in touch with you if they’re interested in learning more.
By following these simple tips, you’ll be well on your way to getting featured in the media and driving more traffic and revenue for your business. So don’t wait – start pitching those reporters today!
3. Make Sure Your Content Is High Quality And Relevant To The Publication’s Audience
If you want to be featured in a high-quality publication, you need to make sure your content is high quality and relevant to the publication’s audience. This means doing your research on the publication and understanding what kind of content they typically feature.
It also means writing well-researched, well-written articles that are interesting and useful to the publication’s readers. If you can do this, you’re much more likely to get featured in a publication that will help you reach your goals.
4. Be Persistent, But Don’t Be Pushy – If Someone Declines, Politely Ask For Feedback On How You Can Improve Your Pitch
Pitching the media can be a lot of work, but it’s worth it if you want to get your business in front of more people. Keep in mind that not every pitch will be accepted, and that’s okay. If someone declines your pitch, politely ask for feedback on how you can improve it. This way, you can make sure that your next pitch is even better and more likely to be accepted.
Remember, the key to getting featured in the media is to be persistent and have a great pitch. If you keep these things in mind, you’ll be on your way to getting the exposure you need for your business.
If you don’t want to pitch reporters by yourself then hire a public relations services agency to do it for you. Hiring a public relations agency is a great way to get your business featured in the media.
There are many public relations agencies out there that can help you get your business featured in the media. Do some research and find an agency that fits your needs.
5. Keep Track Of Your Successes (And Failures!) So You Can Learn From Them And Improve Over Time
Keep track of your successes and failures when pitching the media. This way, you can learn from your mistakes and make sure that you don’t repeat them in the future. It’s also important to keep track of your successes so you know what works and what doesn’t. This way, you can replicate your successes and get even more media coverage for your business.
Pitching the media can be a lot of work, but it’s worth it if you want to get your business in front of more people. With these tips, you’ll be on your way to getting the exposure you need to take your business to the next level.
If you’re looking to get featured in the media, look no further than Upstage Media. We are the best digital PR agency and can help get your business in front of the eyes of millions of potential customers. Our team has extensive experience pitching reporters and journalists and knows how to craft a perfect pitch that will be accepted by even the most discerning editors. So if you’re ready to take your business to the next level, contact us today and let us show you what we can do!