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Recently updated on August 3rd, 2023
Getting PR coverage in the United States is not as easy as it might seem. It takes time, effort, and research to find journalists covering topics that are relevant to your business. Get Started by identifying reporters who would be interested in your story idea or product launch before reaching out to them with a pitch email.
1) What Is PR Coverage?
PR coverage is when you get the attention of journalists or bloggers in order to promote your brand, product, or service.
This is a great way to get your name out there and create brand awareness.
You can find PR coverage by either contacting journalists yourself or hiring a company that specializes in finding the right journalist for you.
Get free press via reaching out to bloggers, journalists, etc directly
Get paid media attention through working with an agency
Journalists or bloggers can cover you in a variety of different ways, including: Get featured on the publication’s website, Get mentioned in stories across other publications as a source, Get your products reviewed by influencers.
It’s important to keep these things in mind when getting PR coverage
You should know what you’re getting into and know the costs involved
Get your content to fit a journalist’s style so it gets featured
Don’t be pushy or spam journalists, don’t take advantage of relationships with them.
Start by writing down all of your ideas, no matter how simple they may seem. Get them on paper to get the creative juices flowing. Think about what you want to share with people and what will interest them in reading it. Use keywords that are related to the topic so that when someone searches for something online, yours is one of the results.
Use Google Trends to see what people are searching for, and use that information in your content marketing plan. Get journalists on board by finding their contact details online or through a mutual connection. Get journalists attention with a great pitch then follow up after they don’t reply to find out why they didn’t want the information.
Follow up with journalists who do not reply to your first email (even if it’s just a courtesy followup). Get clear on what they need in order for you to get coverage, and then provide that information so they can use it in their story or article. Get PR coverage by following the steps above!
3) The Benefits Of Getting PR Coverage In United States Get
It can be beneficial to get public relations coverage for your business, product or service. Get press mentions through earned media outlets like journalists and influencers writing articles about you without paying them money. Get free publicity from online news sites that are read by hundreds of thousands every day which will help raise your brand’s awareness.
Get the word out about your products and services to people who read trusted publications like magazines, newspapers, websites or blogs that a large number of their audience subscribes to. Get PR coverage in the United States by having journalists write articles for you which will raise awareness about what you do and help position yourself as an authority on the topic.
A bad press release will have a generic headline. The content of the press release is all about you and your company, not interesting to journalists or readers. A good press release will have a compelling headline and the content is about relevant news for journalists or readers.
The bad PR examples below are from real press releases that were sent to us at our agency, but we never published them because they had no value:
- “Company X Launches Product Y” — this example would not be valuable to any journalists or readers.
- “Company X Launches Product Y for Better Health” — this example has more value because the news is about a new health product, but it still lacks details that would make it interesting.
The good PR examples below are from real press releases that were sent to us at our agency and we published them on our blog and clients’ websites:
- “Company X Launches New Product Y to Make Outdoor Adventures Easier” — this example is interesting because it gets specific about the product, what problem it solves for people, and why they should care.
- “Company X Launches a New Health Tool to Get People Moving in the Morning” — this example is similar to the previous one. It gets specific and has a great headline about getting people moving in the morning, which is something that journalists would want to cover because it’s relevant for their readers.
It makes sense why press release headlines should be written with journalists and readers in mind: they’re more likely to be interested in your news if you can hook them with a compelling headline.
If you’ve been struggling with getting your company or product in front of the press, then we can help. We have a team full of PR professionals who know how to get coverage for companies and products without breaking a sweat.
Upstage Media is ready to partner with you on creating the perfect strategy that will increase exposure for your business through media relations management services. Contact us today if you want our expert insight into what it takes to attract more attention from journalists in every industry!+
How To Get Pr Coverage In United States
What is press coverage in PR?
Typically, press coverage is earned when a brand releases newsworthy information in the form of a press release and a journalist finds the information interesting and valuable enough to include in a story (or even write an entire story based on the exclusive research).
What is PR in SEO?
PR (Public Relations) and SEO (Search Engine Optimization) used to operate in separate marketing silos. SEO tackled the technical side of digital marketing while PR acted as the source of relationship-building with third parties.
What good PR looks like?
Good PR celebrates customers in an inclusive, non-exploitive way. And, good PR welcomes the input of “neutrals” and especially “critics,” and adapts strategy accordingly. Good PR is proactive in idea generation and responsive in a crisis. Good PR finds the balance.
What makes a good PR company in United States?
Great PR firms do their homework and create effective pitches that are tailored to the journalist and industry. They know who prefers to be emailed or tweeted or called. They know what makes an interesting TV segment or magazine article, and they present compelling pitches that get in front of the right people.
What is PR communication?
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” … Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.
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