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How to develop an effective PR strategy in the fintech industry

Recently updated on April 17th, 2024

Public relations is one of the most important aspects of any business, but it’s especially crucial for fintech companies. In this blog post, we’ll discuss why fintech companies need a PR strategy and what benefits they can expect from it. We’ll also talk about what will happen if fintech businesses don’t focus on PR. So, if you’re looking to learn more about how to develop an effective PR strategy for your fintech company, read on!

1. Define Your Target Audience And Craft A Messaging PR Strategy That Resonates With Them

Any fintech company looking to develop an effective PR strategy must first identify its target audience. This can be done by conducting market research and developing buyer personas. Once you know who your target audience is, you can then craft a messaging strategy that resonates with them. Your messaging should be clear, concise, and on-brand.

If you’re not sure where to start, consider hiring a PR agency that specializes in fintech. They will be able to help you develop an effective PR strategy that gets results.

Don’t forget to measure your progress along the way and adjust your strategy as needed. The fintech industry is constantly changing, so it’s important to be agile and adaptable.

By following these steps, you can develop an effective PR strategy that will help your fintech company succeed.

2. Identify Key Media Outlets That Would Be Interested In Covering Your Company And Its Story

These days, fintech companies have a lot of options when it comes to getting their message out there. Traditional media outlets are still important, but there are also a growing number of online-only publications that cover the fintech industry. And don’t forget about social media!

When you’re developing your PR strategy, it’s important to identify which media outlets will be the most valuable for your company. Where do your target customers get their news? Which publications do they trust?

Once you’ve identified key media outlets, you can start developing relationships with the reporters and editors who cover fintech. Offer them exclusive access to your company’s news, provide helpful data and insights, and make yourself available for interviews.

Building these relationships takes time, but it’s worth it. When reporters know and trust you, they’re more likely to write positive stories about your company – and that’s good for business.

Fintech public relations is essential for any fintech company that wants to succeed. By taking the time to develop a comprehensive PR strategy, you can ensure that your fintech company gets the media coverage it deserves.

3. Develop Relationships With Reporters And Editors At These Outlets To Increase The Chances Of Being Featured

One of the most important aspects of a fintech public relations strategy is developing relationships with reporters and editors who cover fintech news. These are the people who are likely to write about your company, so it’s important to develop a relationship with them.

There are a few ways to do this:

  • Make sure you’re regularly pitching them stories about your company
  • Reply to their tweets/articles
  • Invite them to events you’re hosting
  • Send them newsworthy items, even if they’re not about your company

Doing these things will increase the chances that they’ll write about your company when they have the opportunity.

4. Create Compelling Content (E.G. Blog Posts, Infographics, Videos) That Will Help You Attract Attention Online

The fintech industry is constantly changing and evolving, which means that your PR strategy needs to be flexible and adaptable in order to be effective. One of the best ways to stay ahead of the curve is to create compelling content that will help you attract attention online and offline.

Some ideas for fintech-related content that you can create include:

  • Blog posts about the latest fintech trends
  • Infographics about fintech statistics or findings
  • Videos about fintech tips or How To’s

Creating quality content will not only help you attract more attention to your fintech company, but it will also position you as a thought leader in the industry. And when it comes to fintech, being a thought leader can give you a serious competitive advantage.

So if you’re not already creating content as part of your fintech Public Relations strategy, now is the time to start. Your future customers and clients will thank you for it!

5. Use Social Media Platforms (E.G. Twitter, Linkedin, Facebook) To Engage With Potential Customers And Followers

As fintech companies increasingly look to social media platforms to reach out to potential customers, it is important to consider how best to use these tools as part of an overall PR strategy.

While each platform has its own unique features and strengths, there are some general principles that should be followed in order to maximize engagement and reach.

First, it is important to ensure that your fintech company’s social media accounts are active and regularly updated. This will help to create a sense of trust and credibility with potential customers.

In addition, you should make sure to post interesting and relevant content that will capture the attention of your target audience. Engaging photos, infographics, and videos are all great ways to do this.

Finally, you should make use of social media platforms’ built-in tools to reach out to influencers and other key opinion leaders in the fintech industry. This can help to raise awareness of your brand and build valuable relationships.

By following these tips, you can develop an effective social media strategy that will help to promote your fintech company and reach new customers.

6. Attend Industry Events And Meetups To Network With Other Professionals

If you want to get your fintech company noticed, then you need to start attending industry events and meetups. This is a great way to network with other professionals in the fintech industry and get your company’s name out there. Attend as many events as you can and make sure to bring plenty of business cards with you. You never know who you’re going to meet and what opportunities might come your way.

So there you have it, six tips on how to develop an effective PR strategy for your fintech company. If you follow these tips, then you’ll be well on your way to getting the media attention that you deserve. Good luck!

7. Evaluate The Results Of Your PR campaign And Make Changes As Needed

After your fintech PR campaign has been underway for a while, it’s important to take a step back and evaluate the results. Are you seeing the kind of media coverage and engagement that you hoped for? If not, what can you change about your strategy?

It’s also important to keep in mind that fintech is a rapidly changing industry, so your PR strategy will need to be flexible enough to adapt as the landscape shifts. By staying on top of industry trends and keeping your finger on the pulse of what’s happening in fintech, you’ll be able to make sure that your PR strategy is always relevant and effective.

Doing PR for a fintech company can be a challenge, but it’s also an immensely rewarding experience. By following the tips in this post, you’ll be well on your way to developing a PR strategy that will help your fintech company thrive.


If you are a fintech company, it is imperative that you develop and execute an effective PR strategy. Not only will this help to build brand awareness and trust among potential consumers, but it can also lead to increased media coverage, which can result in more customers and better business performance.

However, if you don’t have the time or resources to do this yourself, don’t worry – there are plenty of great digital PR agencies out there that can help you get the results you need. At Upstage Media, we specialize in helping fintech companies achieve their desired outcomes through our comprehensive and customized PR strategies. Contact us today to learn more about how we can help your business grow!

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