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Recently updated on July 26th, 2024
In this blog post, we will talk about the importance of creating a Wikipedia page for your startup company. We will also go over how to create one and what you should include in it. Creating a Wikipedia page is an excellent way to increase visibility and grow your company’s brand, becoming more memorable in the process!
1. What Is Wikipedia And Why Should You Care About It?
A Wikipedia page is a page about your company or organization on the Wikimedia Foundation’s free online encyclopedia. If you’re not familiar with it, this site contains over 40 million articles in 285 languages and constitutes one of the largest collaborative editing projects in human history.
Wikipedia was started as an experiment by American programmer Jimmy Wales and other volunteers at the Wikimedia Foundation to provide an online encyclopedia that would be written collaboratively from a neutral point of view. It is one of the most popular websites, and also one of the most controversial due to its perceived lack of accuracy as well as some scandals in which editors have manipulated content for personal gain or outed others without their consent.
The site can be used as a powerful marketing tool for your company.
It is a great way to increase visibility and gain credibility. The downside of this, however, is that your company must be notable enough for an article on Wikipedia to make sense.
The basics are in the following list:
- Find out how many articles there currently are about your startup company
- Search wikipedia pages for related terms/companies
- Find out if your company is notable enough for an article to exist, and then create
Remember, though: the best way to do this is by following Wikipedia’s official guidelines for content creation, including supplying sources where possible so others can verify what has been written about you
It will also help if people are actively contributing edits and/or creating new pages on the site about your company.
2. How To Create A Wikipedia Page For Your Company
The first thing to do is find out if you are able to create a page for your company. Wikipedia guidelines state that in order for an article about a topic, person or organization to be eligible for inclusion on the site it needs to satisfy two criteria:
- Be notable
- Have enough information available so that readers can make sense of it
These two elements need to be met for an article to have a chance of being accepted.
Once the page has been created, you can start adding content and sources that will help it gain more visibility in search engine results. For example, if your company is working on some new invention or has found out about a groundbreaking discovery then this is a great piece of information that can be added to the article.
In addition, you should consider adding a photo and some links to your company’s social media profiles as these will also help readers get more familiar with what it is all about .
If people are actively updating Wikipedia articles then this may indicate interest in your company which would make it worth the effort.
It is also worth noting that Wikipedia articles should be updated and added to as often as possible, so make sure you take care of this.
As with any marketing strategy, there are advantages and disadvantages to using a Wikipedia page for your company. For example, the credibility that comes from having an article on such a popular site can quickly be offset if the information on it is inaccurate, outdated or lacks sufficient sources.
In other words: be careful not to create a Wikipedia page just for its own sake but only if you know that it will bring additional value.
If your company has been in operation for some time then there may already be an article about what you do so this is something to consider.
If you have a Wikipedia page for your company then this could be considered as one of the first steps in building an effective online marketing strategy and may allow you to get on top of things before they spiral out of control.
3. The Importance Of Citations, Links, Images, Quotes, And Other Supporting Information In Order To Make A Strong Case For Your Company’s Place In History
Citations are important for adding credibility to the claims you make in your blog post. Wikipedia is often cited by other sources, so if you don’t have reliable and well-sourced citations for what you’re writing about, it won’t hold up under scrutiny when someone else cites Wikipedia as a source
Links can be used to add credibility and provide context for readers who might need or want more information. If your post references a resource, it’s best to link to the resource so that readers can quickly access it.
Images are often used in blog posts as well because they’re an excellent way to illustrate concepts visually. They also add credibility when people see them on Wikipedia pages since they’re an indication that your company is being taken seriously
Quotes can be a powerful tool for winning over somebody who’s not on board with what you’re saying. If one of your sources says something particularly strong or insightful, cite the quote and add it to your text so readers know where they came from
If you have any other supporting information that you want to share, like a video or an infographic, those can be added as well.
A Wikipedia page is a great way to establish the credibility of your company, especially if you have an impressive story.
While it seems difficult and daunting at first, there are plenty of resources on how to create one that make it much easier. There’s even a wikiHow article about how to do so! You can also find a template for a Wikipedia page on the Wikimedia Commons website.
If you’re wondering what information to include, there are some guidelines that can be found in the article “How do I write and edit my company’s Wikipedia entry?” One of these is being mindful of mobile readers who might not have access to all content.
There are a number of other tools that can help with the creation process, like Joomag and Wikiwix.
4. Include Information About Your Business, Such As How Long You’ve Been In Operation, What Services You Offer, And Any Other Relevant Details
You’ll want to include some information about your business, such as how long you’ve been in operation and what services you offer. You may also want to share any other relevant details of your company. These are important because they’re going on the Wikipedia page for people who might be unfamiliar with it
For example, if we were to write a Wikipedia page for Treehouse, we might want to mention that they were established in 2011 and offer online courses.
There are plenty of resources available if you’re struggling with what information is appropriate for your company’s wiki entry. These include the “How do I write and edit my company’s Wikipedia entry?” article on their website and the article “What information do I put on my company’s Wikipedia page?”
If you’re still not sure what to include, a great place is your website. You can pull up or create content that will help potential customers understand who you are and why they should buy from you
A lot of people don’t realize this but there are some cases where it’s actually beneficial to pay for a Wikipedia page. For example, if you’re an attorney who specializes in immigration law and want your customer base to be international, this is something that will help build credibility.
If you already have the money but don’t know what else to include about your company, consider branching out into some of the topics that your customers are interested in. This could be a way to expand what you do and get new business
A Wikipedia page is also a good resource for people who might want to find out more about your company, but might not have any other information available. It’s an easy way for them to learn more without having to do any research on their own
5. Work On Improving The Quality Of Content On The New Page By Adding More Detail And Making Sure Everything Is Up To Date.
The new page for your startup company should be complete so that it can start to rank on the search engine, but there is always room for improvement. Make sure you have a lot of detail and are up-to-date with any changes in order to ensure an effective Wikipedia page.
Start by looking at what content already exists on your company’s Wikipedia page and decide what should be expanded or removed.
Include your company description, who started the company, any initiatives that are being worked on at the moment as well as a list of references for those looking for more information about your startup. Add external links to related websites, social media pages and additional content so that readers on the Wikipedia page know where to go for more information.
Finally, make sure that all of your company’s “References” are up-to-date so readers will be able to find accurate and reliable sources on any related searches they may perform in Google or other search engines. This will help you rank higher and ensure that people can learn more about your startup company easily.
“Work on improving the quality of content on the new page by adding more detail and making sure everything is up to date.”
In Conclusion
Wikipedia is one of the most trusted resources on the internet. It’s also an invaluable marketing tool for startups looking to get their company up and running. If you don’t have a Wikipedia page yet, it may be time to consider creating one in order to increase your SEO ranking and gain more visibility online.
At Upstage Media we offer expert consultation services that can help you create a Wikipedia entry for your startup that will not only look great but rank high on search engine results pages too! We know how important this type of digital presence is just as much as you do so let us show you what our team has done before with other clients by contacting us today.
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