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Are Backlinks from Press Releases Still Relevant for SEO in 2023?

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Recently updated on January 11th, 2023

The question is one of those big SEO queries requiring a subjective approach to answer. Implementing a strong SEO for your website / blog needs implementing a set of strategies that evolve the ways the content is created, structured and presented. Off-page SEO strategies include getting quality backlinks. But, can backlink from Press Releases impact your platform’s SEO, especially in 2022-23? Let us find the answer.

Press Release – basic definition

It is a content piece mainly directed at journalists, explaining primarily about an event. The company or brand creates it with a hope to be featured on reliable and popular news platforms. You need a press release for:

  • Building reputation for your service / product / company
  • Gaining considerable media coverage
  • Controlling a specific crisis (if any) by letting others know your story first

When you get links from top-rated news sites, the SEO standard of your digital platform or site improves, and your brand receives more credibility.

Know about the misconception first

In old times, when there was a rampant usage of black-hat SEO techniques, backlinks from Press Releases were used to boos SEO. But soon, Google dived into the action and put an end to all these stuffs. Since then, a general misconception in some of the business sector and content creation fields has been backlinks from Press Releases are ineffective nowadays in improving SEO. But, this is not the story that you should believe.

Keep in mind that Quality backlinks always matter

Quality backlinks, generated by any form of content, always do matter to boost your SEO, significantly. Google always recognizes the gravity and relevance of such backlinks, and help your site gain more domain authority on resultantly. Hence, investing time and effort in creating backlinks from your Press Releases is a rational ploy, indeed.

Hiring a PR company can be advantageous

When you hire an experienced PR Company, you ensure that press releases are not merely a few lines of content, but more than such gimmicks. The PR Company usually has a solid network of journalists, giving you the required leverage on the issue of getting top backlinks.

What is the actual dynamics?

When the press releases feature on top new portals and websites, the name of your company / service / brand is mentioned, with links directing to your website / blog. A reliable source linking to your site impresses the Google, and it helps to improve your page rank. Backlinks at top sites also bring more traffic from the news sites to your site. More voluminous traffic at your site boosts its credibility in the digital space, simultaneously improving the prospects for earning revenues.

Concentrate on newsworthy announcement

A big question still remains – how to get the backlinks at first place? The key here is writing Press Releases that pertinently focus on strong newsworthy announcements. This increases its chances to get features on top platforms.

Pitching to the journalists and media executives

You must relentlessly pitch the content to various journalists. A top PR agency makes the work easier and more convenient for you. Building an eye-catching, crisp e-mail template is extremely important in this context. The subject line of the mail is a huge factor whether the e-mail would be opened or not.

Popularity of online news portals is increasing

Backlinks from Press Releases are actually more important in 2023 than ever. There is an influx of more and more people on mobile versions of news sites. Hence, there is a stronger potential in backlinks to direct the potential visitors from the mobile sites to your platform.


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Do Press Releases Work for SEO in 2021?

So, if you’re using the platforms incorrectly, the answer to “Do press releases work for SEO?” is no. Using press release websites as a way to build links to your site is not sustainable, ethical, or worth the effort.

Do press releases help SEO?

Actually, press releases can be used to boost SEO. But not in the way you think. Rather, press releases boost SEO indirectly. For example, you get featured on a news site and you attract people’s interest.

Is link building still relevant to SEO?

Link building is a key part of any successful SEO strategy that involves getting other websites to link to yours — a simple hyperlink from one site to another. It is also agreed by many that it is one of the hardest parts of ranking a website, whilst one of the most rewarding when you get it right.

Are press releases still relevant?

The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. … Sometimes, Press Releases can negatively affect SEO if they are not done the right way.

Are Backlinks still important 2021?

Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That’s why it is vital to make link building a part of your SEO plan. … Marketers often ask why link building is important, and if this technique still holds in 2020.

Are Press Release Backlinks Still Good For SEO?

Press releases can earn valuable backlinks and boost your SEO, but only if done correctly. Here we explain exactly what you need to do, and what to avoid.

Are Press Releases Still Relevant for SEO in 2021?

Are press releases still relevant & good for SEO? Can press releases attract Google Penalties or will they boost your rankings?

Press releases can benefit your brand and SEO – if you know how to do it right. Here’s how to make them work to your advantage.

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Tips On How To Write A Press Release For Startups in India

What is a business press release?

A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means.

What is the purpose of press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article.

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