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Are Backlinks from Press Releases Still Relevant for SEO in 2021?

The question is one of those big SEO queries requiring a subjective approach to answer. Implementing a strong SEO for your website / blog needs implementing a set of strategies that evolve the ways the content is created, structured and presented. Off-page SEO strategies include getting quality backlinks. But, can backlink from Press Releases impact your platform’s SEO, especially in 2021? Let us find the answer.

Press Release – basic definition

It is a content piece mainly directed at journalists, explaining primarily about an event. The company or brand creates it with a hope to be featured on reliable and popular news platforms. You need a press release for:

  • Building reputation for your service / product / company
  • Gaining considerable media coverage
  • Controlling a specific crisis (if any) by letting others know your story first

When you get links from top-rated news sites, the SEO standard of your digital platform or site improves, and your brand receives more credibility.

Know about the misconception first

In old times, when there was a rampant usage of black-hat SEO techniques, backlinks from Press Releases were used to boos SEO. But soon, Google dived into the action and put an end to all these stuffs. Since then, a general misconception in some of the business sector and content creation fields has been backlinks from Press Releases are ineffective nowadays in improving SEO. But, this is not the story that you should believe.

Keep in mind that Quality backlinks always matter

Quality backlinks, generated by any form of content, always do matter to boost your SEO, significantly. Google always recognizes the gravity and relevance of such backlinks, and help your site gain more domain authority on resultantly. Hence, investing time and effort in creating backlinks from your Press Releases is a rational ploy, indeed.

Hiring a PR company can be advantageous

When you hire an experienced PR Company, you ensure that press releases are not merely a few lines of content, but more than such gimmicks. The PR Company usually has a solid network of journalists, giving you the required leverage on the issue of getting top backlinks.

What is the actual dynamics?

When the press releases feature on top new portals and websites, the name of your company / service / brand is mentioned, with links directing to your website / blog. A reliable source linking to your site impresses the Google, and it helps to improve your page rank. Backlinks at top sites also bring more traffic from the news sites to your site. More voluminous traffic at your site boosts its credibility in the digital space, simultaneously improving the prospects for earning revenues.

Concentrate on newsworthy announcement

A big question still remains – how to get the backlinks at first place? The key here is writing Press Releases that pertinently focus on strong newsworthy announcements. This increases its chances to get features on top platforms.

Pitching to the journalists and media executives

You must relentlessly pitch the content to various journalists. A top PR agency makes the work easier and more convenient for you. Building an eye-catching, crisp e-mail template is extremely important in this context. The subject line of the mail is a huge factor whether the e-mail would be opened or not.

Popularity of online news portals is increasing

Backlinks from Press Releases are actually more important in 2021 than ever. There is an influx of more and more people on mobile versions of news sites. Hence, there is a stronger potential in backlinks to direct the potential visitors from the mobile sites to your platform.


4 thoughts on “Are Backlinks from Press Releases Still Relevant for SEO in 2021?”

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